the ugly euphemisms

in this paper by analyzing some data from persian andenglish it is shown thatpragmatically there are two main kinds of euphemisms.the first (common euphemisms) are used to be polite and not to hurt other'sfeelings on several subjects like sexual relations death birth body parts disability mental illness intelligence and insults. on the other hand language users by substituting the first kind of euphemisms for unpleasantwords try to preserve their own and addressee's social face. but the second i.e. ugly euphemisms are used to hide political and economic scandals disguise the truth and guide public thoughts when speaking about social issuesand events. it is at this point when speakers and writers seek not so much toavoid offense as to deceive that we pass into the universe of dishonesteuphemisms.